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Ordr Integrates With SpotOn, Allowing Venue Concessions to Process Mobile Orders From Existing Point-of-Sale System

By

Tom Friend

The in-venue app Ordr, which allows fans to order concessions from their seats, is partnering with payment firm SpotOn. The partnership will kick off at Minor League Baseball’s Triple-A Gwinnet Stripers, where SpotOn will integrate its cloud-based technology with Ordr’s point-of-sale system at the team’s ballpark in Lawrenceville, Ga. The integration will allow a venue’s concession operator the ability to process mobile orders from their existing point-of-sale.

SpotOn’s point-of-sale hardware and enterprise software is already deployed at Yankee Stadium, Dodger Stadium and the Arizona Diamondbacks’ Chase Field. By collaborating with SpotOn, Ordr intends to evolve from minor league venues into eventually more visible teams and leagues. 

Ordr, a 2021 Canadian-based startup, encourages fans to order food, beverages or merch from their app, pay in the app’s cart and have the items either hand-delivered by runners or designated for express pickup. In a recent study from Oracle Food and Beverage, 53% of fans said they would prefer to order food and drinks over an app than wait in a line and 33% said they would pay a little more for the service.

Asked by SportTechie in May what problem the company is solving, Ordr CEO Jade Chiles said, “Waiting. Specifically, missing important, memorable moments you’ve paid to see [and instead] spent wasted time in a lineup grabbing food or merchandise. Our app allows you to take control of your entertainment experience, whether it be a quick bite to eat before an engagement or the last five minutes of the fourth quarter.’’

Ordr is currently raising a $650,000 seed round and has received funding from Rick White of Fusion-IO. Last September, SpotOn raised a $300 million Series E round led by Andreessen Horowitz and concurrently acquired Appetize, a mobile ordering system that was serving 15 MLB venues, 27 minor league stadiums and 10 NFL stadiums, including MetLife Stadium, Paul Brown Stadium, Empower Field, Lincoln Financial Field and M&T Stadium.



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