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Don’t Miss Tata Elxsi’s New Age Solutions For Driverless Cars, Stock Zooms 1158% In 5 Years

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oi-Renu Baliyan


Equipped with new-age technology, design and tech service provider Tata Elxsi is helping customers reimagine products and services in the three key verticals of transportation, media and telecom and healthcare, says the company’s Chief Marketing Officer Nitin Pai.

The result is product engineering services to help customers transform their products, and our own platforms such as AUTONOMAI for driverless cars, TETHER for connected cars and TE Play for OTT services, Pai, who is also Tata Elxsi’s chief strategy officer, told PTI in an interview.

The shares of the company have gained sharply today with a gain of 5.44% till afternoon trading. The current market price of the stock is Rs 10,019 apiece. The 52-week high is Rs 10,147 apiece and 52-week low is 4110 apiece. The stock has given multibagger return over the years. In the last 5 years, it has given return of 1158%, in 3 years it has given return of 1499%, and in 1 year it has given return of 135%. In just 1 week, it has zoomed 8% while in 3 months it has rallied 46%.

Stressing on the success of Tata Elxsi products and initiatives that fuse domain, digital and design to deliver powerful use cases, he said TETHER Auto, for instance, has been adopted by Tata Motors and is powering connectivity and data-led services for almost 500,000 on-road vehicles across their range of electric, passenger and commercial vehicles.

Pai said most of the company’s cloud-first digital platforms have been developed leveraging cloud infra and Amazon Web Services (AWS), which has enabled Tata Elxsi bring all compute intensive development and R&D projects to a cloud infrastructure, according to a PTI report.

Excerpts from the interview: Q: As a provider of cutting edge design and technology services, how does Tata Elxsi set itself apart from other players in the market? A: Electronics, software and digital technologies can transform how products and services are designed, deployed and experienced by customers.

However, this requires deep domain experience, digital capabilities, and design thinking that can bring it all together and help deliver a memorable experience for consumers.

We bring 30 years of experience in sophisticated product and software engineering. With an award-winning design team, we help customers reimagine their products and services in three key verticals – transportation, media and telecom, and healthcare.

We have invested for over 20 years along four dimensions – people, processes, products and partnerships – to help our customers deliver differentiated consumer experiences and services.

Our ‘Design Digital’ proposition, which brings together domain, design, and digital, coupled with differentiated delivery capability and ownership, positions us uniquely with customers for catering to their strategic transformation and customer experience priorities.

Q: How are you harnessing technology and digital advances to drive your offerings? A: We are focused on working with customers in application areas that are expected to experience sustained growth, driven by broad and long-term trends in digital technology. These trends require enablers – autonomous systems, robotics, securely-connected machines and personal devices, digitalisation and electrification of automobiles and infrastructure, advanced communications equipment and networks and connected healthcare platforms.

We invested early in Centers of Excellence (CoE) for digital technologies such as AI (artificial intelligence), robotics, AR/VR (augmented reality/virtual reality), Internet of Things (IoT) and augmented reality. Some of these investments were made 20 years earlier.

To help our clients experience and adopt digital technologies faster, we have also invested in developing products and platforms in each of our key industry verticals.

These bring together domain, digital, and design to deliver powerful use-cases – be it complete platforms such as AUTONOMAI for driverless cars, TETHER IoT for Connected Cars, TE Play for OTT, or iCX – an automation and insights solutions for Telco operations and customer care.

We have also been actively building partnerships and alliances with leading technology providers globally to reduce time-to-market and risk, and enhance value for our customers. Our joint go-to-market initiatives with these partners are helping us speedily bring market-aligned solutions to our customers.

Story first published: Friday, August 12, 2022, 13:09 [IST]

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