Through the partnership, New York Yankees employees will be able to harness the opportunities inherent in the BSP as a workplace benefit that allows staff to convert a portion of their paycheck to Bitcoin via the NYDIG platform. The service offering is protected by strict regulatory standards and will serve as an easy way for subscribers to gain easy exposure to the digital currency ecosystem.
“For employees of the Yankees and beyond, the opportunity to allocate a small slice of their paycheck to a Bitcoin Savings Plan can be one of the most efficient ways to save bitcoin, and the dollar-cost averaging can smooth out the bumps along the way. We commend the Yankees for understanding the competitive opportunities and the value of providing bitcoin options for their organization,” said Kelly Brewster, chief marketing officer at NYDIG.
In its in-house research, NYDIG has discovered that employees are increasingly demanding products that will help them invest in Bitcoin. As its extension to the Yankees, subscribers will not be charged a penny in fees, even for the storage of their digital assets.
NYDIG is notably pushing forth the bars when it comes to offering related products to sports outfits and franchises. As reported earlier by Blockchain.News, NYDIG teamed also partnered with NBA team Houston Rockets, offering the organization’s employees a reliable avenue to get involved with crypto.
NYDIG is particularly driving partnerships amongst institutional investors. Based on its projections, the firm is expecting its Assets Under Management (AUM) for institutional investors to top $25 billion as many corporate buyers are beginning to turn to the firm for their BTC investment needs.
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